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Brand: Skoal

Year: 2008

Controlled Circulation Magazine
Smokeless Tobacco

Skoal advertisement for the Skoal Builds Playboy promotion, a promotion in which fans of Skoal can contribute to designing the content of a 12-page Skoal section to be featured in the January 2009 issue of Playboy ("The Skoal Brotherhood Edition"/"Build the dipper issue"). The ad directs readers to Skoal's website to participate. Upon registering at the website, users can submit their vote for their favorite picks among serveral categories to be featured, including model used, set design, featured celebrity interview, best jokes, and dipper "rules".

Ad found in:
Car & Driver, August 2008
Playboy, August 2008.

Also found in the July/August 2008 issue of Heartland, a controlled circulation magazine from the United States Smokeless Tobacco Company.

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