Brand: Skoal

Year: 2008

Category:
Direct Mail
Flavored Product
Smokeless Tobacco

Description:
Direct mail from Skoal received in February 2008 in promotion of the brand's "Brotherhood" campaign and revised brand website. "The Brotherhood has always been there...now it's time to make it official. The code that Brothers live by has its own set of rules...Here are a few to get you started!" Piece comes with a few playful descriptions about "dip rules", e.g., "A Brother never forgets his first girl, car, or dip." Readers are directed to visit the brand's website to submit their own "dip rules": "submit your 'do's' and 'don'ts' and check out rules from other Brothers at SkoalBrotherhood.com". Other references to visit the website include the following: "Visit us online for mcuh more. Throw in a dip. Hang out. Weigh in." "Millions of dippers have a lot to say. Now there's a place to say it. SkoalBrotherhood.com"

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