Brand: Marlboro

Year: 2006

Category:
Direct Mail
Sports-Motorsports/Racing

Description:
Racing themed direct mail from Marlboro Team Penske. "Win the ultimate VIP trip from Marlboro." "Only one driver will win the ultimate race. But only a select few will win the ultimate racing experience." Piece promotes a sweepstakes to win a trip to the 2007 Indy 500 race. Provides a phone number to call for entry, along with a promotional and entry code. Piece also comes with 4 mini racing schedules, which have information for signing up for direct mail on the back, to be distributed to interested smoking friends.

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