Brand: Kool

Year: 2007

Category:
Coupon - Discount
Direct Mail
Menthol
Music
Special Populations-African American
Special Populations-Latino
Sweepstakes

Description:
Direct mail from Kool in promotion of the Flow and Groove blends introducted in 2007, and a music themed contest on the brand's website. Also features interviews with two musicians, which can also be found on the brand's website. Direct mail piece also includes 4 coupons.

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