Brand: Camel

Year: 2007

Category:
Ad-magazine/newspaper
Music

Description:
Multi-page ad from Camel in promotion of "The Farm", a campaign stated to be dedicated to promoting independent record labels and underground music. This 2 page spread features a surrealist image of a farm with both animals and vintage radios and televisions. Text: "Committed to supporting and promoting independent record labels. The best music from the underground...The world of independent music is constantly changing. New styles and sounds emerge daily. That's why we're bringing you The Farm. A collaboration between Camel and independent artists and record labels. It's our way of supporting these innovators as they rise up to bring their sounds to the surface. We give them more opportunities to be heard through online music and countless events across the nation. Visit TheFarmRocks.com Free shows, great bands and more!" This ad was preceded and followed by additional Farm ads, and acted as the cover ("butterfly gate") ads for a special foldout provided by Rolling Stone,which featured space themed drawings and names of various music bands (see additional Farm ads in Trinkets and Trash). This ad was found in the Fortieth Anniversary issue of Rolling Stone (Issue 1039, November 15, 2007). However, The Farm feature could be found on Camel's website as early as June 2007.

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