Brand: Camel

Year: 2007

Category:
Ad-magazine/newspaper
Special Populations-Women

Description:
Two sided Camel ad in promotion of Camel No. 9 100's Stiletto cigarettes, a Camel product introduced in 2007 for female audiences. Ad features an image of the packs against a black background on the backside of the ad, and an introductory note on the frontside of the ad, also against a black background: "Introducing the 'NOT-SO-LITTLE' BLACK PACK". This line alludes to the idea of the "little black dress," commonly referred to as an essential clothing item for all women. Ad found in female magazines and consists of a heavier paper stock.

Ad found in:

Cosmopolitan: November 2007.

Glamour: November 2007.

Lucky: November 2007

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