Brand: Chantix

Year: 2007

Category:
Ad-magazine/newspaper
Cessation Aids

Description:
Three sided ad in promotion of Chantix tablets, presciption drugs for aid in smoking cessation. Ad's imagery refers to the story of the "tortoise and the hare", and the lesson that being "slow and steady wins the race". Text: "When you first met them, you were just a kid. On September 24th, they'll show you how a childhood lesson may help you quit smoking." This ad did not actually advertise Chantix specifically, but rather directed readers to a website (www.followthefable.com)which did not include the name Chantix in it's web address. Ad found in Entertainment Weekly: September 21, 2007.

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