Brand: Chantix

Year: 2007

Category:
Ad-magazine/newspaper
Cessation Aids

Description:
Two page ad in promotion of Chantix tablets, presciption drugs for aid in smoking cessation. Ad's imagery refers to the story of the "tortoise and the hare", and the lesson that being "slow and steady wins the race". In this ad, the tortoise can be seen thinking about or craving a cigarette. Text: "With Chantix, slipping up doesn't mean you have to give up."

Ad found in
Entertainment Weekly: November 2, 2007.
People: October 8, December 10, 2007.

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