Brand: Chantix

Year: 2007

Category:
Ad-magazine/newspaper
Cessation Aids

Description:
Two page ad in promotion of Chantix tablets, presciption drugs for aid in smoking cessation. Ad's imagery refers to the story of the "tortoise and the hare", and the lesson that being "slow and steady wins the race". This ad features an image of a tortoise and hare at the start of a winding green road. "Your quitting journey begins when you make an appointment with your doctor."

Ad featured in:
Entertainment Weekly: October 8, December 7, 2007. January 11, 2008.
Glamour: December 2007. People: October, 29, 2007. January 21,2008

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