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Brand: Chantix

Year: 2007

Cessation Aids

Two page ad in promotion of Chantix tablets, presciption drugs for aid in smoking cessation. Ad's imagery refers to the story of the "tortoise and the hare", and the lesson that being "slow and steady wins the race". In this ad, the tortoise can be seen reaching the 12 week marker. Text: "Let's say you've made it to the week 12 milestone. Now what?"

Ad featured in:
Entertainment Weekly: November 23, 2007. January 18,2008.
Glamour: November 2007. January 2008.
People: November 19, 2007. January 14, 2008.
Woman's Day: February 1, 2008

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