Brand: Camel

Year: 2007

Category:
Cigarettes - packs/carton
Direct Mail
Menthol
Tobacco Product

Description:
Direct mail from Camel with two packs of Frost, one of the four styles of Camel Signature blends, a line introduced by Camel in the spring of 2007. These packs were sent based on an offer from a previous direct mail piece, which asked receivers to mail in 2 UPCs from any cigarette brands in exchange for two free packs of any style of Camel Signature cigarettes. This piece provides a free ashtray, in response to a free gift offer presented in a previous diret mail piece as well as on Camel's website.

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