Brand: Camel

Year: 2007

Category:
Coupon - Discount
Direct Mail
Flavored Product
Smoking accessory-Ashtrays

Description:
Direct mail from Camel in promotion of Camel Signature blends, 4 different blends introduced in the spring of 2007 as a result of "Project Cignature", described as a collaborative effort with smokers to create the new line. The piece describes each of the four blends and provides 4 coupons including 2 coupons for $3.00 off a pack and 2 Buy 1 Get 1 Free coupons. It also includes an offer for a free custom ashtray, and directs receivers online to redeem the offer. The direct mail piece also invites receivers to take part in future Project Cignature projects

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