Brand: Pall Mall

Year: 2007

Category:
Coupon - Discount
Direct Mail
Light/Ultra Light

Description:
Direct mail from Pall Mall with a coupon for 2 free packs of Pall Mall, sent as compensation for a mix up in a previous mailing order, where a style of Pall Mall other than the one ordered was sent to the receiver. Cover Text: Oops...It's not what you expected." Inside Text: "We had a little mix-up with the recent Pall Mall product offer you participated in, and we sent you the wrong styles. However, that's then. This is now. And, we want to make it right. Enjoy a coupon for 2 free packs." Piece also promotes the new Ultra Lights blend in the organge pack.

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