Brand: Camel

Year: 2007

Category:
Ad-magazine/newspaper
Flavored Product

Description:
4 page magazine ad in promotion of the Camel Signature Blends, 4 different blends introduced in the spring of 2007. Ad describes that the blends were "created by Camel adult smokers" and asks audiences to get involved in the next creative Camel project. Text: "Creativity Wanted". "Your design could be our next pack. Join the creative cause today." "Get in the Blend. Become part of the Signature community and help create what comes next. Find out how at camelsmokes.com" Although not detailed in this insert piece, descriptions of these products on Camel's website indicate their flavoring. The website describes the Infused blend as having "notes of Citrus and Izmir tobacco" offering a "sweet apple-like flavor"; Mellow as being "accented with toasted honey"; Robust as having a dark flavor similar to "notes found on cocoa and expresso"; and Frost as containing a "Fine Asian mint".

Ad found in the 7/12/07-7/26/07 issue of Rolling Stone.

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