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Brand: OTHER

Year: 2007

Cessation Aids
Special Populations-African American

2 page cessation ad from Pfizer, featuring an image of an African American man sitting down and holding a cigarette, against a bright yellow background. Text: "Quitting smoking? I've been there. But even with willpower, I always went back. So here I am...worrying about my health." Let's get real. Smoking is more than a habit; it's a nicotine addiction. That's why it's so hard for me to quit." "You can't seem to stop smoking. We understand. For most people, smoking is a nicotine addiction. But the good news is, medical advances have been made in understanding it. Find out how medicine and behavioral support both may help you quit smoking. Now may be your time to quit for good." "Find out about a plan to quit smoking and a prescription treatment option. Go to or call 1-866-372-8100."

Ad Found in:
Entertainment Weekly: June 15, 2007
People: June 11, 2007

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