Brand: Marlboro

Year: 2007

Category:
Direct Mail
Sports-Motorsports/Racing
Sports-Other sports
Sweepstakes

Description:
Direct mail from Marlboro in promotion of the 2007 Marlboro Challenge, a 4 day, 3 night adventure trip in Montana. Text: "To earn a spot on the team, you must answer six questions and convince us that you deserve to take the Challenge. Entries must be received by 4/23/07." Piece comes with a cd that provides a video glimpse of trip features such as off-roading and kayaking. Application asks receivers to write in 100 words or less why they deserve to be a part of the challenge. Application also asks the following six questions: 1) Forward Sweep, Sculling Draw and Hanging Draw are terms for basic techniques in which of the following activities? (answer options: orienteering; kayaking; motorcross; rock crawling) 2) Lowering a 4x4 vehicle's tire pressure has what primary advantage when off-roading? (answer options: ride comfort; better traction; clearance height) 3) At 7000 feet above sea level, at what temperature (+/1 2 degrees Farenheit) will water boil? Assume that the barometric pressure is 30.00 inches H. 4) On a motorcross bike, the FRONT brake supplies how much of the potential stopping power: (answer options: about 0-10%; about 25-35%; about 65-75%; 100%) 5)If you are using a compass in the Rocky Mountains, your magnetic declination will be: (answer options: west of true north; east of true north; unaffected) 6) Montana's Crazy Mountains rise between which two rivers? (answer options: Missouri/Musselshell; Bighorn/Yellowstone; Madison/Gallatin; Musselshell/Yellowstone; Teton/Dearborn)

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