Brand:
Marlboro
Year:
2007
Category:
Direct Mail Sports-Motorsports/Racing Sports-Other sports Sweepstakes
Description:
Direct mail from Marlboro in promotion of the 2007 Marlboro Challenge, a 4 day, 3 night adventure trip in Montana. Text: "To earn a spot on the team, you must answer six questions and convince us that you deserve to take the Challenge. Entries must be received by 4/23/07."
Piece comes with a cd that provides a video glimpse of trip features such as off-roading and kayaking. Application asks receivers to write in 100 words or less why they deserve to be a part of the challenge. Application also asks the following six questions:
1) Forward Sweep, Sculling Draw and Hanging Draw are terms for basic techniques in which of the following activities? (answer options: orienteering; kayaking; motorcross; rock crawling)
2) Lowering a 4x4 vehicle's tire pressure has what primary advantage when off-roading? (answer options: ride comfort; better traction; clearance height)
3) At 7000 feet above sea level, at what temperature (+/1 2 degrees Farenheit) will water boil? Assume that the barometric pressure is 30.00 inches H.
4) On a motorcross bike, the FRONT brake supplies how much of the potential stopping power: (answer options: about 0-10%; about 25-35%; about 65-75%; 100%)
5)If you are using a compass in the Rocky Mountains, your magnetic declination will be: (answer options: west of true north; east of true north; unaffected)
6) Montana's Crazy Mountains rise between which two rivers? (answer options: Missouri/Musselshell; Bighorn/Yellowstone; Madison/Gallatin; Musselshell/Yellowstone; Teton/Dearborn)
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