Brand: Camel

Year: 2007

Category:
Direct Mail
Flavored Product

Description:
Direct mail from Camel in promotion of the Camel Signature Blends, new styles of Camel cigarettes introduced in the spring of 2007. The blends were designed with consumer input as a part of Camel's "Project Cignature" campaign. The piece includes a description of each of the 4 styles (Infused, Mellow, Robust and Frost) and an offer for a free carton of one of the blends if the receiver mails in 10 UPCs from any brand of cigarettes. The product descriptions in this piece do not include as explicit descriptions of the blends' flavoring as can be found for each on the Camel's website. The website describes Infused as having "notes of Citrus and Izmir tobacco" offering a "sweet apple-like flavor"; Mellow as being "accented with toasted honey"; Robust as having a dark flavor similar to "notes found on cocoa and expresso"; and Frost as containing a "Fine Asian mint".

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