Brand: Salem

Year: 2007

Category:
Direct Mail
Menthol
Seasonal/Holiday
Special Populations-Women

Description:
Direct mail from Salem featuring a spring themed kit, including calendar pages for March, April and May, tips on cleaning and gardening, and flower seeds. Text: "Happy spring. The most refreshing season is upon us and with it comes great tips, fun stuff and new ways to relax and enjoy." Piece also advertises new spring-themed features found on the brand's webiste. Also included is survey postcard for updating one's smoking preferences.

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