Brand: OTHER

Year: 2007

Category:
Ad-magazine/newspaper
Anti-tobacco
Special Populations-Youth

Description:
Advertisement from the anti-tobacco group Reality Check NY raising awareness about the issue of smoking in movies. Text: "Smoking - influencing 390,000 new teen smokers each year" "75% of PG-13 movies show smoking or tobacco products. Smoking in movies is the strongest form of tobacco advertising. Research shows that teens who watch their favorite celebrities smoke on screen are two and a half times more likely to pick up a cigarette themselves."

Ad found in:
Newsweek: March 5, 2007.

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