Brand: OTHER

Year: 2007

Category:
Ad-magazine/newspaper
Cessation Aids

Description:
Quit Smoking ad from Pfizer, featuring an image of a man sitting down and holding a cigarette, against a bright yellow background. Text: "I really want to quit smoking. It's so bad for my health. But every time I tried to quit, my willpower quit first. Let's get real. Smoking is more than a habit; it's a nicotine addiction. That's why it's so hard for me to quit." "You can't seem to stop smoking. We understand. For most people, smoking is a nicotine addiction. But the good news is, medical advances have been made in understanding it. Find out how medicine and behavioral support both may help you quit smoking. Now may be your time to quit for good." "Find out about a plan to quit smoking and a prescription treatment option. Go to www.mytimetoquit.com or call 1-866-372-8100."

Ad Found in
Entertainment Weekly: February 2, April 27- May 4, 2007.

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