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Brand: OTHER

Year: 2006

Category:
Ad-magazine/newspaper
Anti-tobacco
Cessation Aids
Special Populations-Latino

Description:
Quit Smoking ad from Pfizer, featuring an image of a woman sitting down and holding a cigarette, against a bright yellow background. Text: "I know i should quit smoking for my health. But each time I try, my willpower fades. Why does this keep happening? Let's get real. Smoking is more than a habit; it's a nicotine addiction. That's why it's so hard for me to quit." "You can't seem to stop smoking. We understand. For most people, smoking is a nicotine addiction. But the good news is, medical advances have been made in understanding it. Find out how medicine and behavioral support both may help you quit smoking. Now may be your time to quit for good." "Find out how to quit smoking and about a prescription treatment option. Go to www.mytimetoquit.com or call 1-866-372-8100." A mail in card for information about smoking cessation was also found inserted in magazine issue next to ad.

Ad Found in:
Entertainment Weekly: January 12, 2007
People: December 18, 2006. January 8, 12, 2007
Woman's Day: March 6, 2007.

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