Brand: Winston

Year: 1995

Category:
Direct Mail

Description:
Direct mail from Winston thanking the receiver for being a part of the Winston Select Panel and providing results of the evaluation surveys. The "Select Panel" was a program used to encourage people to smoke Winston select for 90 days, and then complete 3 surveys. Incentives included two free packs just for signing up, a free carton and Zippo lighter in exchange for 75 UPC codes, and Winston Select coupons sent through direct mail.

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