Brand: Marlboro

Year: 2006

Category:
Direct Mail
Sweepstakes

Description:
Direct mail with information for the 3rd Outwit the West sweepstakes, a chance for teams of 3 people to win one million dollars. Piece provides, instructions, registrations information and the "clue book". Contestants participate by solving and submitting the provided clues. Cluebook also provides a dvd with a short film which includes 5 "hidden clues".

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