Brand: Camel

Year: 1994

Category:
Cartoon
Coupon - Discount
Direct Mail
Special Populations-Youth

Description:
Direct mail from Camel describing the "Genuine Taste Mission", a campaign which asks receivers to agree to smoke Camel cigarettes for the next 80 days instead of their regular brand, and then to fill out and mail in 3 surveys. Camel cigarettes are not provided for the "mission", but a free carton of Camel cigarettes is offered upon completion of the surveys. Respodents who save 75 UPCs from their smoked Camel packs will also receive a Camel Zippo. The mailing also states the additional related mailings will provide cigarette coupons and bonus Camel Cash notes. Finally, piece comes with a "sign up" form to participate in "the mission". This direct mail piece also comes with a coupone for a free pack of Camel cigarettes, presumably to help receivers get started.

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