Brand: Virginia Slims

Year: 2006

Category:
Coupon - Discount
Direct Mail
Promotions-Promo items/Gifts
Special Populations-Women

Description:
"Spring Cleaning" themed direct mail from Virginia Slims. Cover Text: "Clean away your cares with Virignia Slims' Spring Cleaning Checklist" Inside Text: "Clean your plate to make room for desert. Polish your attitutde with a new shade of lipstick. Clear your mind of less-than-fabulous thoughts. Dust off your party dress and wear it to lunch. Scrub away your woes with a pampering bubble bath. Organize your dreams and make them come true." Piece also comes with a small gift, a photo keychain. Text: "Sort the pieces of your life into a great handbag. Start with our photo keychain, our thanks for sending in the attached preference card." Piece comes with a mail in survey about brand/cigarette preferences, and 4 coupons.

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