Brand: Salem

Year: 2006

Category:
Direct Mail
Menthol
Sweepstakes

Description:
Direct mail from Salem in promotion of the "Lifestyle Makeover Sweepstakes", a series of sweepstakes with a different prize for each month. April prize is a "room makeover" with the help of a personal interior decorator, May prize is a week vacation at Sanibel Island, Florida, June prize is a trip to Napa Valley, California, and July prize is a Caribbean cruise for two. Grand prize wins all 4 prizes. Readers are directed to enter either online, or by calling a provided phone number. The piece also includes a survey postcard for updating your information.

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