Brand: Marlboro

Year: 2006

Category:
Direct Mail
Sports-Motorsports/Racing
Sports-Other sports

Description:
Racing themed direct mail from Marlboro Team Penske. "Win a trip to see the greatest spectacle in racing" "The Indy 500". Piece promotes a sweepstakes to win a trip to the race. Provides a phone number to call for entry, along with a promotional and entry code. Piece also comes with 4 mini racing schedules, which have information for signing up for direct mail on the back, to be distributed to interested smoking friends.

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