Brand: Virginia Slims

Year: 2006

Category:
Direct Mail
Seasonal/Holiday
Special Populations-Women
Sweepstakes

Description:
Valentine's day themed direct mail from Virginia Slims, in promotion of a sweepstakes to win one of two types of pink diamond rings. "Your right to sparkle". The provided entry form includes several questions about brand and cigarette preferences. Piece also comes with a notepad and 4 cigarette coupons (2 for $2 dollars off three packs; 1 for $1.00 off two packs; one for $5.00 off a carton).

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