Brand: Kool

Year: 2005

Category:
Ad-magazine/newspaper
Menthol
Music
Special Populations-Asian

Description:
Spanish version of a 2 page KOOL ad, in promotion of the "Be True" campaign, and the new menthol lights box. The ad features an image of an Asian man playing guitar. His lit cigarette is tucked into the strings of the guitar and has created swirls of smoke. Text: "Se Apasionado". English version of this ad states: "Be Passionate"

Ad found in:

Cosmopolitan (Spanish): December 2005; May 2006; August 2006.

Additional key words: music, musician.

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