Brand: Salem

Year: 2005

Category:
Coupon - Discount
Direct Mail
Promotions-Program Coupons

Description:
Direct mail piece from Salem in promotion of Salem's brand website. Text on cover says: "www.salemaccess.com What's in it for you" Inside: "What's in it for you? Everything! After all, salemaccess.com was created for you. Salemaccess.com is already a big hit, offerieng great tips, exciting sweepstakes, and valuable rewards. But in the coming months we're going to make salemaccess.com even better. And that's where you come in!" The piece includes a survey, which in addition to the typical brand preference questions, includes questions about what the receiver might like to see on the website. A bonus card worth 100 UPCs is provided as "thanks" for the completion of the survey, and 4 coupons are also included.

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