Brand: Kool

Year: 2005

Category:
Ad-magazine/newspaper
Menthol
Music
Special Populations-Asian

Description:
2 page KOOL ad, in promotion of the "Be True" campaign, and the new menthol lights box. The ad features an image of an Asian man playing guitar. His lit cigarette is tucked into the strings of the guitar and has created swirls of smoke. Text:"Be Passionate"

Ad found in:
Blender: November 2005.
Essence: November 2005.
Latina: November 2005.
Sports Illustrated: November 2005.
Vogue: November 2005.

One page version found:
Blender: December 2005
Cosmopolitan: December 2005.
Ebony: November 2005. September 2006
Essence: March 2006
FHM: November 2005
GQ: December 2005
Harper's Bazaar: July 2006
InStyle: December 2005
Lucky: November 2005. August 2006.
Playboy: December 2005. July 2006.
Rolling Stone: December 1, 2005.August 10,September 7, 2006. Sports Illustrated: November 14, 2005. May 22, 2006
Stuff: November 2005
Time: November 14, 2005; June 12, 2006.

Additional key words: music, musician.

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