Brand: Winston

Year: 2005

Category:
Coupon - Discount
Direct Mail
Sweepstakes

Description:
Direct mail from Winston in promotion of its Jamaica trip sweepstakes. Cover features an image of a beach: "You could win a trip to Jamaica! Winston has your chance to chill out!" More images of the beach and of a resort are included within the brochure: "Want to join us for some beachfront action and relaxin? Enter our Take the Trips sweepstakes. We're leaving the bull behind Jamaican style." Prize includes a 5 day trip for two to a resort in Negril, Jamaica. Readers are directed to enter online at Winston's website, and to check the site often for updates. In addition, the piece advertises its brand loyalty program and again directs readers to the website to shop for items redeemable with Winston pack UPCs. Finally, the piece also includes 5 coupons (3x $4.00 off a carton, 2x $1.00 off of two packs).

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