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Brand: Newport

Year: 2005

Category:
Coupon - Discount
Direct Mail
Menthol
Music

Description:
Direct mail from Newport in promotion of their new "Pleasure Elite Club". Cover: More Pleasure! More Privilege! It's all about you!" Inside the piece are several pull out cards with information related to various subheadings: Instant Savings, Online Savings, 100 Free Music Downloads, Pleasure Rewards Cash. The "Instant Savings" notes invites the reader to join Newport's new club, "a club that has been specifically designed to thank you and bring you special recognition and rewards!" It indicates that by joining the club, users will be rewarded with an automatic 200 Pleasure Dollars. This section also includes three coupons for 50 cents of a pack of Newports. The Online Savings note informs readers that they can save pack UPCs in exchange for coupons on cigarettes. The 100 Free Music Downloads section describes an offer for redeeming free music as well as products from other Newport partners. The Pleasure Rewards Cash section again indicates how the new "pleasure cash" program can be used to redeem and get savings on certain goods, such as movie tickets, dvds, even hotels and airfare. All pieces encourage readers to go to Newport's website to register and participate.

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Trinkets & Trash | 303 George St. Suite 500, New Brunswick, NJ 08901 | Email