Brand: Camel

Year: 2005

Category:
Coupon - Discount
Direct Mail

Description:
Direct mail piece in promotion of the "Camel Casino" program. Piece is called a "Las Vegas Survival Kit" and includes a "do not disturb" doorhanger, a bookmark of gambling related "terms", a list of pawn shops ("just in case" they are needed, and a sheet of temporary tattoos. Also included is a code for redeeming 10 chips at the online Camel Casino, to be used for online gambling. Text: "Time is of the essence. You've got 72 hours. Any more and you might lose your mind. Any less and you'll be craving more. Don't believe us? Try it yourself. Your chance to plan and win your own three-day stint in Sin City is waiting at pleasureorbust.com" In addition, 4 coupons for cigarettes are included (4 $1.00 off one pack type coupons)

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