Brand: Camel

Year: 2005

Category:
Direct Mail

Description:
2 versions of a large poster size direct mail item sent to two different receivers. The piece is a two sided fold out poster. One side of the poster includes various magazine like features all related to Las Vegas and gambling, including stories about people's experiences in Las Vegas, and a Las Vegas/gambling related quiz (middle image). The other side of the poster in one of the versions of this piece was an image of Camel's September "pin-up" girl, as seen on Camel's website (top image). The other version of this poster included a casino themed drawn image of a woman mysteriously hiding her face by a hand of cards (bottom image).

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