Brand: Kool

Year: 2005

Category:
Ad-magazine/newspaper
Cigarettes - packs/carton
Menthol
Music
Promotions-Program Coupons
Special Populations-African American
Sweepstakes

Description:
4 page removable KOOL magazine insert, featuring 7 different images of models of the KOOL "Be True" campaign. Most images revolve around the theme of music and show the model smoking a cigarette. Text inside: "It's about world class and new world style"; "It's about uptown attitude"; "mixed with downtown vibe"; "It's about pursuing your ambitions and staying connected to your roots"; "It's about being authentic and original."

Insert found in:
Blender: September 2005.
Cosmopolitan: September 2005.
Ebony: September 2005.
FHM: September 2005.
Latina: September 2005.
Rolling Stone: August 25, 2005.
Sports Illustrated: September 5, 2005.

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