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Brand: Philip Morris

Year: 2002

Industry Public Relations
Special Populations-Youth

2 page ad in promotion of Philip Morris' "We Card" program. Text: "Jerome is looking for a sign. The 'Under 18, No Tobacco. We Card' sign, that is. As a major sponsor of the "We Card" program, Philip Morris USA sales managers like Jerome Norris help provide retailers with the tools and training they need to spot fake IDs and uphold the law. 'We Card' is a part of Philip Morris USA's comprehensive effort to help prevent youth smoking. To learn more, visit Working to make a difference." Featured in UPSCALE, January 2002.

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