Brand: Philip Morris

Year: 2002

Category:
Ad-magazine/newspaper
Anti-tobacco
Industry Public Relations
Special Populations-Youth

Description:
2 page ad in promotion of Philip Morris' "We Card" program. Text: "Jerome is looking for a sign. The 'Under 18, No Tobacco. We Card' sign, that is. As a major sponsor of the "We Card" program, Philip Morris USA sales managers like Jerome Norris help provide retailers with the tools and training they need to spot fake IDs and uphold the law. 'We Card' is a part of Philip Morris USA's comprehensive effort to help prevent youth smoking. To learn more, visit philipmorris.com/ysp. Working to make a difference." Featured in UPSCALE, January 2002.

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