Brand: OTHER

Year: 2004

Category:
Ad-magazine/newspaper
Harm Reduction/PREPs

Description:
Ad for Eclipse cigarettes, featuring a male model smiling and holding a cigarette. Text: "Discover the difference. A cigarette that may present less cancer, chronic bronchitis and possibly emphysema.*" In small text, a note below is added next to an asterisk: "Eclipse is not perfect. For instance, we do not claim that Eclipse presents smokers with less risk of cardiovascular disease or complications with pregnancy. As everyone knows, all cigarettes present some health risk, including Eclipse."

Ad found in:
Sports Illustrated: June 14, 2004
Time: June 14, 2004; January 5, 2004; December 29, 2003

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