Brand: Salem

Year: 2005

Category:
Coupon - Discount
Direct Mail
Menthol

Description:
Direct mail from Salem received around August 2005 promoting receivers to encourage friends to sign up. Cover features a hand holding a match, which intersects with the Salem logo. "Share the sensation". Inside the brochure: "Isn't it time you let a friend experience all that Salem has to offer? Introduce a friend of legal smoking age to the smooth sensation of pure natural menthol. Now there are two easy ways your friend can enter the world of Salem. 1. Have them fill out the card below and mail it back to Salem. 2. Logon to salemaccess.com and click on 'share the sensation'." The piece includes postcard with brand preference questions for friends to use to sign up. Also includes 4 coupons (2x $4.00off one carton, 2x $1.00off two packs).

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