Brand: Pall Mall

Year: 2003

Category:
Coupon - Discount
Direct Mail
Industry Public Relations

Description:
Direct mail from Pall Mall informing a New Jersey resident smoker about new cigarette excise taxes to take place in NJ, and providing coupons for Pall Mall cigarettes. Text: "You may have recently heard that New Jersey's excise taxes are going up. This means you'll pay 55 cents more every time you buy a pack of cigarettes. Now more than ever, you'll appreciate everything Filtered Pall Mall has to offer. You know it burns slower and lasts longer than other major brands because it's packed tight with quality tobacco. It's proven - we're not just blowing smoke. Filtered Pall Mall. It's the premium cigarette without the premium price. Use the attached coupons as a "tax rebate" on your upcoming purchases of Filtered Pall Mall. You can't change the excise tax, but you cn smoke a cigarette that gives you more. And if you have any questions or comments, just call us at 1-800-SLOW-BURN (1-866-756-9287)." One coupon is a $1.00 off one pack coupon, and the other is a coupon for $4.00 off of four packs or off one carton.

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