Brand: Skoal

Year: 2005

Category:
Ad-magazine/newspaper
Flavored Product
Smokeless Tobacco

Description:
Ad for Skoal and Copenhagen smokeless tobacco from US Smokeless Tobacco Co. Features image of young men outside at what appears to be a sporting event. Text: "Enjoy tobacco at a no-smoking stadium? You got it. Enjoy tobacco the smoke-free way with Copenhagen or Skoal. Copenhagen offers legendary natural tobacco flavor, while Skoal comes in a variety of great tasting flavors that are sure to satisfy. They also make it easy to enjoy tobacco on your own terms. Try a rich satisfying pinch of long cut, or easty-to-use pouches. So maybe it's time to find your solution - and leave the smoke behind. Break from the pack." Bottom of ad includes an image of 4 cans of smokeless tobacco, including Skoal's mint, berry and apple flavored blends. This ad is part of a series of ads from UST framing smokeless tobacco as "the solution" to dealing with smoke cravings when in a smoke-free environment.

Ad found in:
 Newsweek, May 30, 2005;
Entertainment Weekly, May 20, 2005;
Time, May 2, 2005.

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