Brand: Camel

Year: 2005

Category:
Direct Mail

Description:
Direct mail from Camel in promotion of their new "swagger" campaign in summer 2005. Piece is a large poster. One side of the poster is a futuristic drawn image of a cartoonish female smoking and relaxing in her city home. The other side of the poster is a collage of pictures and messages meant to define "the swagger", and promote the website. "You either got it, or you don't. It's a certain something that sets you apart - an opposite thumb and then some. It's an added glide in your stride and a dip in your hip. For all of you who know where you're going and walk like you mean it, Swagger is a testament to you."

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