Brand: Camel

Year: 2005

Category:
Direct Mail
Music
Sweepstakes

Description:
Direct mail from Camel in promotion of the website's "Pleasure Lounge". Cover is meant to look like a record and says, "Sounds from the Pleasure Lounge". Inside: "When you're ready for pleasure, there's only one place to go. This one-stop smoker's hot spot comes complete with drinks, decor, and the kind of entertainment only Camel can deliver. So, what are you waiting for? The Pleasure Lounge is open at a Camel event near you. To fine events in your area, go to camelsmokes.com." Camel's new Silver Studio and Sin City campaigns are also promoted. Silver Studio: "You like the nightlife? you like to boogie? Then Silver Studio 13 is right up your alley. Step back to the days of disco and let Camel indulge you in a way that defined a decade. It's Camel style with a '70s flair. So come get your groove on when Silver Studio 13 comes to your town." Sin City: A lust for livin' is all you need to step inside this party palace. We took vintage Vegas and gave it a bold, Camel twist. From dusk 'til dawn, Sin City is the place to be, and it's coming to a special city near you." In addition, several record shaped cut outs provide various promotional messages. Record 1 promotes a sweepstakes to win a free cd box set. Record 2 indicates that new Camel Cash items are available online. Record 3 indicates that people can give Camel "feedback" online as well.

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