Brand: Salem

Year: 2005

Category:
Direct Mail
Menthol
Special Populations-African American

Description:
Direct mail from Salem sent approximately June 2005. Cover features image of man lighting a cigarette from a sphere of light. "Enjoy a moment of sheer sensation..." Inside the Green and Black Lable cigarettes are featured. "Smooth refreshing natural menthol. It's what makes Salem's spirit something truly special." The piece also promotes the "Stir the Senses Sweepstakes", and indicated people should enter at the Salem website. Also includes 4 coupons (2 $4.00 one carton coupons, and 2 $1.00 off two packs coupons).

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