Brand: Camel

Year: 2005

Category:
Ad-magazine/newspaper
Special Populations-LGBT

Description:
Magazine advertisement in promotion of Camel's Turkish Blends and of the newest Turkish Blend addition, Turkish Silver. Ad is a 4-sided insert, and the inner centerfold contains a pop-up 3D image of the Turkish Silver pack, which is featured on top of what looks like a movie theater, with the words "Now showing Turkish Silver" in the marquis. The imagery illustrates a Hollywood movie premier style scene to celebrate the "premiere" of the Turkish Silver, which is called "The Mellowest Camel Ever". On the back side of the ad, an image of the Turkish Silver pack is featured. Text: "This extraordinarily smooth blend starts with an aromatic array of hand-harvested, sun-cured Turkish Tobacco. The rare Turkish Tobacco is then blended with the finest variety of Domestic Tobacco available. Together, the two tobaccos give Turkish Silver its incomparable flavor and signature mellow sensation. With a delicate balance of smoothness and flavor, it's no wonder Camel Turkish Silver is undoubtedly the Mellowest Camel Ever."

Ad found in
The Advocate, June 21, 2005;
Cosmopolitan: June 2005
Lucky: June 2005
Playboy, June 2005;
Rolling Stone, May 19, 2005;
Entertainment Weekly, May 13, 2005;
Sports Illustrated, May 9, 2005;
People, May 2, 2005;
Blender: May 2005
GQ, May 2005.

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