Brand: Camel

Year: 2005

Category:
Coupon - Discount
Direct Mail

Description:
Direct mail from Camel sent around May 2005 in promotion of the Turkish Blends. Cover of the piece features what looks like a movie theater, with "Camel Turkish Blends Presents" in the marquis. Images of the packs of the three Turkish Blends are features as "movie posters". The cover also advertises an opportunity to "win a DVD box set". Inside "The Mellowest Camel Ever", the new Turkish Silver blend is promoted. The inside imagery illustrates a Hollywood movie premier style scene to celebrate the "premiere" of the Turkish Silver. A likeness of the Silver pack folds up and out of the piece as a 3D design. "New Turkish Silver premiers nationwide this April!". A sweepstakes is also promoted: "From the Big Screen to Your Screen, a chance to win a DVD box set instantly at camelsmokes.com". Five coupons for Camels are also included.

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