Brand: Camel

Year: 2005

Category:
Coupon - Discount
Direct Mail
Flavored Product

Description:
Direct mail from Camel in promotion of its summer limited time only flavored blends, and regular flavored Exotic Blends. Cover of piece features a woman wearing a Hawaiian style dress, smoking and lying on two oversized packs of the summer flavors - Kauai Kolada and Twista Lime. Text: "Soak up the official blends of summer". Inside the packs are featured again next to a cocunut drink. Text: "New Camel Summer Blends. Put your summer in full swing with Camel's new Kauai Kolada and Twista Lime Exotic Blends. Perfect for poolside or island hopping, these flavors add a refreshing twist to Camel's signature blend that you just can't miss." In addition, the piece illustrated the five mainstay Exotic Blends flavors, suggesting smoker's "Try all of Camel's Exotic Blends". Five $1.00off per pack coupons were also included.

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