Brand: Salem

Year: 2005

Category:
Coupon - Discount
Direct Mail
Sweepstakes

Description:
Direct mail from Salem. Cover of the piece features the eyes of a woman in a yellow-green background: "Step into the Sensation of Salem". Inside the piece are examples of items offered as prizes in the latest Salem sweepstakes. Prizes include at 42" TV, an Apple iPod, and various DVDs. Recepients are instructed to visit the website and enter the sweepstakes online. Piece also includes a brief consumer survey postcard and 4 coupons (2 $1.00 off-two packs, and 2 $4.00off-per carton).

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