Brand: Marlboro

Year: 2005

Category:
Direct Mail

Description:
Direct mail from Marlboro in celebration of its 50th Anniversary, and in promotion of its "Anniversary Packs", the shortened "72's". Text: "After 50 years...something a little different." Inside the piece are two pull out tabs with model packs of the 72s. The 72s are shortened versions of Marlboro Reds and Lights cigarettes, in a shortened and more metallic looking pack. "New 72's The Anniversary Packs, Never Short on Flavor." The piece also came with 6 $1 off per pack of 72s coupons.

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